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Avoiding Collapse in 2008 Dot Com Business

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What should we do to keep our online business from collapse in 2008?
News is often circulated at this time (in 2007 and previous years) is tens or even hundreds of popular websites have failed operation and should be permanently closed, while the internet trend continues, regardless of this condition by the increasingly sharp competition. What happened?

Not just "big sites" are destroyed, but the small and home business also fell. It's just that the news was less audible by you. Then what business you are running on the web today? Do you see a possibility of increase in profits during tough times like this? Or you're walking slowly but surely towards destruction?
In general, a web-based business owners can not answer the question - the question.

Therefore I wrote this to express the answers to these questions.
Why are so many ships that sank?
What went wrong? Why are so many websites that were destroyed while the trend showing an increase growth of the website?
The answer can be very simple. Because they ran out of funds. Most of them spend millions on marketing while revenues gained tidaksepadan with it. Is not that a very simple formula for self-destruction?

Competition is very terrible that happened. Those who have limited financial support to compete openly with large companies that are not funded marketing limited. Really perfect competition. Currently hundreds million rupiah has been disbursed to fund marketing, in hopes of growing new prospects. It is true that spending money in the field of advertising is a smart action, as long as you do not dig their own graves.

The most common error measures undertaken by them sangant perusaan is weak in the management of marketing inside her. What's inside marketing?

The area most often overlooked by businesses, especially those who are inside the web-based marketing. Only a large and stable perusaan the matter will be an inside marketing. Others are not paying too much attention and ended in bankruptcy. Because inside this marketing which will build your business or become destructive at the same time.

Before we go any further you need to know what can not be categorized in an inside marketing:

* Inside marketing does not include advertising.
* Inside marketing does not involve the search of new prospects.
* Inside marketing do not spend a lot of funds.

But inside marketing is the most effective marketing method that can be done. If executed correctly it will increase sales doubled - doubled, compared to you do not implement it, the most important thing is an inside marketing can build and improve customer relations.

What's inside marketing
Definition: Inside the marketing according to James Daniel is the continual, you perform regulary schedule relations with people you've already managed to bring "inside" the loop of your business. So marketing has been unclear if the inside is actually an obvious relation to scheduled and conducted with a consistent and keep - going as well as between business people with regular people - people who have made efforts to be recognized and developed.

If you develop web-based business, an increase in people - this guy is very fast. Who are these people?
They are:

* The ever visit your website.
* Who has an interest in the products, services, and the opportunity you offer.
* The ever contact you asking for help.
* The ever made a purchase in the past from you.
* The join your newsletter.
* The response to your marketing efforts.
* What is always in communication with you.

They are the lifeblood of your business. You really need to pay attention to them. Treat them like good friends. You need to deal with them constantly. But many businesses are paying less attention to them and considered them worthless. Every effort is only focused on seeking new prosfek who handled poorly. Inside is where the art of marketing.


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